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Seller's guide

How to position your home as the #1 choice for potential buyers


How to position your home as the #1 choice for potential buyers

The best way to impress a potential buyer is to impress them from the start. In order to accomplish this, there are several things that can be done to properly sell your house in the least amount of time. Some of these things are related with the right preparation to get your home sold, others have to do with proper marketing and exposure that you should give in the current marketplace. There are different strategies to use in a high or low marketplace that will help you sell.

1.    Looks: Have you ever heard that you only get one shot at a first impression? That’s why it is important to keep the entry freshly painted, some flowers or candles will help your home look clean and inviting. It is also important to have the interior painted with neutral colors or staged in a way that the buyer can envision themselves living there. Remove some furniture that will make the home look less crowded. Buyers are impressed by a well-kept house, this will help ease their minds and allow them to see themselves in the space in a more tranquil and relaxed manner. The exterior is just as important, landscaping needs to be inviting, colorful, and well groomed. It is highly recommended to keep your driveway and curb cleaned. Overall everything should look well maintained and organized. Also it is important to keep pets away while you are showing a home. Some buyers are not pet friendly and will be distracted seeing pets around.

2.    The right real estate agent: the right real estate agent is always critical to a successful sale. The realtor you choose should be able to advise you on what can improve the looks on the home, provide you with a great marketing plan that will put your property on the most important websites and publications, provide you with great photographs, provide you with videos, open houses, and to be available to you on a constant basis. Most of all, your listing agent should be able to make a great price analysis of your home and work with you to determine the right price to put your home on the market. Overpricing a home is actually one of the biggest mistakes some sellers make. You want the most potential buyers for your home, not the least potential buyers giving your home a chance. Nothing is more appealing to a buyer than a magnificent, well-priced home in a desirable area. If you’re looking for advice in any of these areas then please allow me to show you the unique differences between Elliot Lee and the rest to help sell your property for the highest dollar amount in the shortest amount of time in the current marketplace. 


Closing costs when selling


Closing costs when selling

What’s the price of selling your house? As a seller you will experience an array of taxes, fees, commissions, and various closing costs that may whittle from 4 to 7 percent of the sales price. So how much net profit will you walk away with? You should be provided with a Seller’s Estimated Net Proceeds worksheet by your agent, which will list the expenses that will be deducted at the closing table.

Here are some of the closing fee’s you will encounter:

·         Mortgage payoff balance

·         Loan payoff fee

·         Lien releases

·         Prepayment penalty

·         Recording fees

·         Commissions for listing and selling agents

·         Notary fees

·         Escrow fees

·         Title search fees

·         Seller concession

·         Repairs

·         Home warranty         

There may be other costs associated when selling your house. If you are unsure, please do not hesitate to contact me by my phone or email and I will be happy to answer any questions you have. 626.757.4484 |


9 tips to whip your home into shape and wow potential buyers


9 tips to whip your home into shape and wow potential buyers

There's an art to the home selling process. This typically includes the likes of home preperation, internal/external cleanup, and staging. Here is 9 tips to get your home into shape to be in the optimal selling condition.

1.    Improve landscaping- curb appeal is the tandem definition of a good first impression.

2.    Clean the outside- sloppy exterior will make buyers think you have a sloppy interior. Be sure to clean the gutters and pressure wash your homes siding.

3.    Make repairs- In a buyer’s market, you want your home to be in the best condition possible. Take care of the major stuff, like broken windows or a leaky roof. These are all elements that can discourage buyers.

4.    Make the front door inviting- with a fresh coat of paint, especially in colors that contrasts with the home. It will make your door stand out, making it its own welcome message.

5.    Depersonalize- The point of catching a buyer is to let them have the freedom and imagination to see themselves living in the home. Clean up by renting a storage unit for your photos, extra furnitures and other personal items.

6.    Organize closets and drawers- Messy closets gives the impression that there isn’t ample space, making the illusion of less space when there really is more.

7.    Make every surface shine- Make sure you dust your home from ceiling fans to floors and everything in between, clean your home until it sparkles.

8.    Take the colors down a notch- Having your awesome lime-green bedroom will appeal to a certain type of people. In the home selling process, it’s better to paint your walls a neutral color so that it will appeal to a wide range of buyers.

9.    Eliminate bad odors- hide litter boxes, close your toilet seat covers, and spray air fresheners throughout your home. I recommend the use of scented candles, it creates a cozy and warm atmosphere that is inviting to potiential buyers.


7 Steps to selling your home


7 Steps to selling your home

1.    Prepare before you list

a.     Determine what needs to be painted, cleaned, repaired or tossed out. It’s important to look at the home through the eyes of a buyer and envision yourself as the one purchasing the property.

b.    Typically, the marketplace is more active throughout the summer because parents want to have the home before enrolling their children into the school year (usually around August).

c.     Cosmetic improvements such as paint, wallpapers, landscaping, and staging help a home show better and are a good investment.

2.    Find a Realtor

a.     In the maze of contracts, financing, inspections, marketing, pricing, and negotiating, having a knowledgeable real estate professional who knows the community will help you to sell the home in the shortest amount of time while maximizing your profit. Allow me to show you the differences between Elliot Lee and the rest.

3.    Setting the right price

a.     The home selling process is a mixture of science and art, and not one real estate is the same they are all unique and are worth their own prices. There are several factors will determine how much you can get for your home including the location, current market conditions, unique features, amenities, size and interest rates.

4.    Market your home with the right marketing plan

a.     Your adviser should share what their marketing plans is in order to get your home sold. Where are they going to utilize the best resources to get the most exposure for your property? Elliot Lee can help you by creating a customized marketing plan with effective marketing techniques catered to the distinctions of your home to allow maximum exposure to properly sell your property.

5.    Negotiating an offer

a.     Negotiations is a complex matter, and all transactions are unique. Both buyers and sellers want to feel that the outcome favors them, or at least see a fair balance of interest. See if it’s a “buyer’s” or “seller’s” market, if you’re a buyer, being in a buyer’s market produces advantages as there are high inventory and low demand.

6.    Settlement

a.     Beware of the contingencies that will impact you. Most transactions include home inspections, so you will need to have your home available to the inspector and then negotiate with buyers about anything the inspection turns up. Another important aspect to closing is the appraisal. In some cases homes appraisal come higher than the sales price, if this happens you know you can breathe and know that the property is for sale less than the market value. However in most cases, appraisals come in lower than the sales price, when this happens lenders will limit your loan to a lower value. The buyer may have to come up with additional cash. It is important to consult your Realtor for best advice on how to handle this situation.

7.    Plan your move when you list your home

a.     Once you decided to sell your home your moving plans should begin. For example, by cleaning the closets, basement, and attic, there will be less to do once the home is under contract. Which mover should you choose? I can help set you up with a couple of reputable moving companies that are certified to handle your items with care.

i.    Your planning will be guided by a number of things

1.    Are you moving long distance? If yes, you’ll likely need an interstate mover and the use of a large van

2.    Planning is key, stock up on boxes, packing materials, tape and markers. Always mark the boxes so that movers will know where goods should be placed.